Pintu Incubator Elevates Indonesian Fashion Talents at Première Classe Paris Trade Show 2023

PINTU Incubator, a dynamic cross-cultural fashion initiative, is set to captivate the global fashion stage once again at the prestigious Premiére Classe Paris Trade Show 2023. Spearheaded by the Indonesian fashion industry champion JF3, the fashion ecosystem LAKON Indonesia, and the French Embassy of Indonesia, through the Institut Franc¸ais d'Indonésie (IFI), this collaboration represents a shared commitment to fostering emerging fashion talents, sustainable practices, and cultural exchanges within the fashion industry.

PINTU Incubator is a visionary bilateral platform that empowers Indonesian and French young creatives and SMEs in the fashion business. The initiative bridges cultural diversity and sustainability, fostering collaboration between local and global fashion ecosystems. Through a series of mentoring, workshops, and collaborations with esteemed organizations and personalities from both Indonesia and France, PINTU Incubator prepares participants for international exposure. By nurturing creative minds and promoting cross-cultural exchanges, the program encourages a new generation of fashion leaders who uphold cultural values while embracing global trends.

Fabien Penone, French Ambassador to Indonesia, is thrilled to see the program's expansion this year. "PINTU emphasizes the crucial role of art and creativity in nurturing friendship and mutual understanding between Indonesia and France. One of the program's prominent strengths also lies in its connection to numerous partners on both sides."

The 2023 edition of PINTU Incubator marks a milestone through collaborations with top-notch fashion schools and professionals. Renowned designers, and fashion experts from both countries contribute to a complete program. Mentoring sessions cover topics such as business law, international trade, financial planning, branding, and product development, enhancing participants' readiness for global markets.

Thresia Mareta, Founder of LAKON Indonesia and co-initiator of PINTU Incubator, expresses her enthusiasm, "The overwhelming positive response to the PINTU 2023 program is a testament to its significance.” She adds, “Through collaborations with the French Embassy and IFI, we aspire to elevate Indonesian fashion by embracing international expertise and creating broader opportunities for local talents."

Soegianto Nagaria, Chairman of JF3 and co-initiator of PINTU Incubator, states, "JF3 has consistently supported and empowered local SMEs for almost 20 years, including through the PINTU Incubator program. By partnering with esteemed organizations and the French Embassy, PINTU Incubator offers a unique opportunity to expand the horizons of Indonesian fashion brands on the global stage."

This marks PINTU Incubator's second participation in Première Classe from September 29th to October 2nd, 2023, at the Jardin Des Tuileries, Paris. Having previously introduced four of Indonesia's emerging fashion talents to the global stage, this occasion will put the spotlight on two exceptional emerging fashion talents; Bertjorak and Fuguku.

BERTJORAK, an eye-catching talent, translates the vibrancy of Indonesian culture into eclectic designs that radiate positive energy while portraying the essence of quirkiness. Starting the journey in Bandung in 2020, Bertjorak introduced modern, ready-to-wear clothing for both women and men (unisex). The creations are presented in eccentric colors with the philosophy of spreading positive energy among the fashion-savvy and people/society in general. In the manufacturing of all the products, we consistently conduct research and exploration regarding these products based on the latest trend forecasts. For this new collection named "Captcha," Bertjorak presents a collection of 12 pieces, incorporating a broader spectrum of colors and patterns inspired by contemporary Internet disruption. The collection uses entirely sustainable materials like cotton and buttons made from recycled plastic bottles. Find more about Bertjorak on Instagram at @Bertjorak and www.Bertjorak.com.

FUGUKU, crafted by skilled artisans in Jakarta, offers contemporary products experimenting with recycled plastic bottles. Fuguku stepped into the Indonesian fashion scene in 2022, with its philosophy and designs drawing inspiration from the puffer fish, which the Japanese called “fugu". The fabric of Fuguku is handcrafted using an innovation based on traditional Indonesian jumputan - the technique of tying. Melding PRET recycled bottle material, Fuguku's designs contribute positively to environmental impact. This Spring/Summer 2024 collection draws inspiration from the shapes and colors of the ocean and its representations of the unknown. Titled “The Deep Sea” this collection of 12 looks is also a metaphor for the deep thoughts everyone is experiencing. Additionally, you can find more about Fuguku on Instagram at @Fuguku.id.

In addition to the two participating brands that passed the recent curation, an alumnus from the 2022 PINTU Incubator program, APAKABAR is returning for a second time. Apakabar was launched in 2018 and rejoining demonstrates its ongoing commitment to minimizing environmental impact through sustainable collections. The brand's environmentally conscious designs serve as evidence of the significant influence of PINTU Incubator in promoting sustainable fashion practices. Introducing "Gentra," featuring 12 pieces from the collection, as "The Sound of the Universe." Sound is a vibration that propagates as an acoustic wave through a transmission medium, such as a gas, liquid, or solid. Additionally, find more about Apakabar on www.Apakabaratelier.com and instagram at @Apakabar.atelier.

LAKON Indonesia is an ecosystem founded by Thresia Mareta in 2018 to preserve Indonesian culture, with the goal of cultivating the basic cultural principles and making them an integral part of modern society's daily life. Since its inception, even in the midst of the pandemic, LAKON Indonesia has consistently presented creations and collections in special cultural shows such as Pakaiankoe, Gantari, Aradhana, and Lorong Waktu. Moreover, LAKON Indonesia has recently made its presence felt at Le Printemps, Paris, France. Through all its efforts, LAKON Indonesia has successfully supported thousands of artisans and other creative industry practitioners. LAKON Indonesia is an Indonesian brand that consistently puts forth efforts in preserving Indonesian culture, aiming to achieve a higher level than anything previously done in Indonesia through fashion. Meanwhile, the more established LAKON Indonesia will showcase its latest collection, "RIK 062324 L". Devoted to preserving Indonesian culture, LAKON Indonesia introduces a captivating collection of 37 pieces. Lurik fabric takes center stage as a testament to Indonesia's cultural richness. The allure of Lurik lies not only in its mesmerizing patterns but also in the symbolism it carries—protection and unity. Find more about Lakon Indonesia on www.Lakonindonesia.com and instagram at @Lakon_indonesia.

PINTU Incubator's presence at Première Classe not only underscores Indonesia's burgeoning fashion landscape but also showcases its commitment to cross-cultural exchanges and sustainable fashion practices.

ABOUT JF3

Pioneering Indonesia's fashion landscape since 2004, JF3 stands as the nation's premier annual fashion festival. Spearheaded by Summarecon and endorsed by governmental and industry players, this event marks the apex of influence, consistency, and scale in Indonesia. JF3 program empowers craftsmen, the artisans and small businesses, talented local designers, and renowned ones, to showcase thousands of culturally-inspired fashion collections and driving economic growth. With a global spotlight, JF3 draws renowned observers, influencers, officials, and media, while perpetually innovating to stay attuned to the cutting-edge trends. Each occasion is meticulously hosted within its own venue, adorned with opulent runway illumination and state-of-the-art sound systems.

ABOUT IFI

Institut Francais d’Indonesie, better known as IFI, is a part of the French Embassy in Indonesia. Its role is to promote cultural, educational, academic, linguistic and scientific exchanges between France and Indonesia.It works closely with Indonesian and French Organizations. It has branches in Jakarta, Bandung, Yogyakarta and Surabaya. One of IFI’s mission is to support the development of cultural and Creative Industries (CCI) by setting up programs to promote creators, accompany exportation or organize professional meetings.PINTU Incubator was created within the framework of the common objectives of development and preservation of traditional know-how in the fashion industry, a priority sector for both French and Indonesian governments.