Co-founded by Alexander Prasetya, Rosie Rahmadi, and Alamsyah Beta, Parapohon is a men's clothing brand that aligns comfort and elegance with environmental awareness. With a commitment to promoting sustainable fashion practices, the brand crafts durable and recyclable clothing with minimal energy use. Parapohon leads in low-impact linen production with cutting-edge techniques, resulting in high-quality linen designs. By implementing innovation, the brand continues to honor Indonesia's heritage by empowering artisans and incorporating cultural elements into each collection.