Denim It Up Elevates Indonesian Denim to Paris Through PINTU Incubator’s Global Fashion Program
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PINTU Incubator proudly celebrates the success of its incubated brand Denim It Up, which made a striking debut at the Première Classe Paris Trade Show 2025. Founded by Vincent Mikhael, the Bandung-based label captivated international buyers with its collection “The Revelation,” proving that Indonesian craftsmanship can stand tall in the global fashion business. Supported by JF3 Fashion Festival, LAKON Indonesia, and the French Institute (IFI), this milestone marks another achievement for PINTU’s Fashion Incubator Program, which continues to empower Indonesian designers through mentorship, creative diplomacy, and international exposure.
Held on October 3–6, 2025, during Paris Fashion Week, Première Classe is one of the world’s leading fashion trade shows spotlighting innovative ready-to-wear and accessories. Denim It Up’s participation represented more than a showcase—it was a statement of how structured incubation and cross-cultural collaboration can transform local brands into globally relevant players.
Founded in 2018, Denim It Up pushes the boundaries of denim as wearable art. Its 12-look collection, “The Revelation,” fuses Bandung textiles, Indonesian batik, and bold hardware detailing, reflecting themes of transformation and resilience. Distinct visual codes—such as its TRILOGO motif (the letter “H,” zigzag stitching, and the exclamation hardware)—define the brand’s identity, while its red stitch symbolizes consistency and craftsmanship. The collection drew strong attention from international visitors, including buyers from Greece and India, and French influencer Dylan Desclos, who spotlighted the brand to his audience.
“We’re truly grateful to be part of PINTU for two consecutive years. The support from PINTU, JF3, Summarecon, LAKON Indonesia, and our French mentors has had a huge impact on our growth. Showcasing in Paris was a dream realized,” said Vincent Mikhael, Founder of Denim It Up.
For PINTU Incubator, this success goes beyond a fashion show—it reflects how an incubator program can drive real outcomes in the fashion business. Through six months of intensive mentorship and curation, PINTU equips Indonesian designers with strategic, creative, and market-ready skills, enabling them to position their brands internationally.
Denim It Up’s achievement stands as proof of how Indonesia’s fashion incubator ecosystem can turn creativity into global opportunity. From Bandung to Paris, the brand embodies a new generation of designers who combine artistry with entrepreneurship—transforming denim into a powerful medium of cultural storytelling and modern craftsmanship.