5 August 2025
Global Journey Begins for PINTU Incubator’s Curated Designers 2025
Highlight
Following months of intensive mentoring and a meticulous curation process, two outstanding brands from PINTU Incubator, Denim It Up and Lil Public, have been chosen to proudly represent Indonesia at the esteemed Premiere Classe fashion trade show in Paris, France. This achievement not only signifies a significant milestone for both brands but also underscores PINTU Incubator’s mission to empower Indonesia’s fashion ecosystem on the global stage.
Launched in 2022 through a collaborative effort between JF3, LAKON Indonesia, and the French Embassy via Institut Français d’Indonésie (IFI), PINTU Incubator has evolved into a pivotal bilateral program dedicated to nurturing emerging fashion talents from Indonesia and France. Over the years, the program has attracted over 10,000 local brands, carefully selecting top candidates for incubation and providing mentorship in creative direction, brand development, sustainable practices, and business strategy—essential skills designed to prepare them for international markets.
Denim It Up is renowned for its innovative approach to denim, blending bold creative expressions with cutting-edge construction techniques. The brand’s contemporary urban style strikes a balance between functionality and a robust design language, making it a favored choice among the expressive and dynamic younger generation.
On the other hand, Lil Public brings a refreshing sense of honesty and nostalgia to its collections. With a playful design philosophy and deep-rooted references to childhood pop culture, the brand has crafted a unique identity that resonates emotionally with its audience while maintaining relevance in global fashion dialogues.
Both brands distinguished themselves not only through their creativity and originality but also through their strong brand positioning, compelling storytelling, and preparedness to compete on an international scale. Their dedication to sustainable practices and culturally resonant narratives aligns seamlessly with current global fashion values—attributes that were pivotal in their selection.
Their upcoming participation at Premiere Classe, Paris Trade Show from October 3-6, 2025, at Jardin des Tuileries, Paris, is not merely an opportunity to showcase collections but a symbolic representation of Indonesia’s burgeoning confidence in the global fashion arena. As the epicenter of global fashion, Paris offers an invaluable platform for connecting local talent with international networks, buyers, and influential platforms.
PINTU Incubator transcends being merely a program; it serves as a transformative force, fostering collaboration, expanding horizons, and bridging cultural divides. With its steadfast support for young talents and commitment to sustainable, inclusive growth, PINTU Incubator is laying the groundwork for Indonesia’s fashion future. Denim It Up and Lil Public are poised to set the stage for many more success stories on the global stage.