Tenun Lurik Rachmad is a brand that specializes in recycled cotton weaving. Inherited by Mr. Rachmad in the 1960s, it is now run by the third generation of the family. Their traditional cloth has been recognized as an Intangible Cultural Heritage, and they pride themselves on using 100% cotton processed in the traditional way. They use recycled cotton to create thick cotton fabrics, and also make carpets from factory waste materials that are then embroidered. The brand's unique selling point is their ability to recycle raw materials into high-quality export products.