Denim It Up (Ham Jeansku) has spent six years redefining denim, turning everyday jeans into wearable art. Crafted by skilled artisans, each piece balances comfort with creativity, featuring distinctive touches like leather patches, batik patterns, and innovative stitching. The brand’s passion lies in exploration and reinvention, denim transformed into unique masterpieces that celebrate both style and craftsmanship. After joining the PINTU Incubator Program in 2024 and returning as an Incubees in 2025, Denim It Up strengthened its creative vision, gained international exposure, and solidified its role in positioning Indonesian denim on the global stage.

At JF3 Fashion Festival 2025, Denim It Up introduced Revelation, a collection that boldly fuses contemporary denim with traditional songket batik. Modern split-pattern stitching and vivid color contrasts highlight the brand’s iconic TRILOGO while introducing a fresh signature style that is both rooted and forward-looking. Inspired by today’s turbulent world, defined by greed, challenges, and echoes of sacred prophecies, Revelation envisions how humanity might dress at the edge of an era. Each design is more than fashion; it is a statement of resilience, identity, and creativity in uncertain times.