Lil Public didn't start as a fashion brand. It started as a book club. Founded in Bandung in 2019 by Muhammad Hafiz, the label translates literary worlds into wearable form. Each collection is dedicated to a specific writer or novel, brought to life through the brand's signature "Monster" characters, illustrated figures drawn from the stories, emotions, and imagery within those pages. The result is streetwear that reads as cultural commentary: oversized cuts, bold graphics, and a visual language entirely its own.

Beyond clothing, Lil Public actively cultivates the communities it draws from. In 2024, the brand launched the Commune Art Market in Bandung, a gathering space for art, fashion, and literary communities that reflects its belief that culture and fashion belong in the same room.

In 2025, Lil Public joined the PINTU Incubator Program, and was selected to attend Première Classe in Paris alongside French designers from the PINTU Residency Program. At JF3 Fashion Festival 2025, Lil Public debuted on the runway with Hisashi Series, inspired by the novels of Hisashi Kashiwai. Monster characters reinterpret iconic dishes from the stories, sushi, nabeyaki udon, Napolitan spaghetti, Christmas cake, as expressions of memory, longing, and quiet love. Presented across 12 unisex looks in cotton fleece, denim, and vegan leather, the collection also introduced handcrafted 3D monster accessories, among the most celebrated moments of the show.

With over 63,869 Instagram followers spanning fashion and literary circles, Lil Public brings something to the PINTU Acceleration Program that can't be manufactured: a genuine cultural identity, and stories that travel. Paris in 2026 is not a debut, it's a return, this time with the preparation, confidence, and strategic edge to build something that lasts.