Founded in 2017 by designer Vincent Mikhael, Denim It Up (HAM! Jeansku) is built on one conviction: denim is a medium, not just a material. Every piece is hand-finished by skilled artisans, marked by leather patches, batik motifs, and experimental stitching,  producing work that is immediately, unmistakably its own.

Collections move fluidly between Indonesia's traditional visual heritage and an unapologetically contemporary sensibility, anchored throughout by the brand's signature TRILOGO.

After two years in the PINTU Incubator Program (2024–2025), Denim It Up stepped onto the international trade circuit for the first time, attending Première Classe in Paris alongside French designers from the PINTU Residency Program. At JF3 Fashion Festival 2025, the brand presented Futura 488-1, a sci-fi-inflected collection imagining a world rebuilt from the ruins of greed, with only knowledge and music as inheritance. 

Backed by a community of over 185,585 Instagram followers, the brand carries an audience that extends well beyond Indonesia's borders. Now selected for the PINTU Acceleration Program, Denim It Up returns to Paris in 2026, sharper, more intentional, and ready to turn international exposure into lasting recognition.

Instagram: https://www.instagram.com/denimitup/ | Email: -

Website: https://denimitup.com/  | WhatsApp: -