All the promising brands' products and concepts underwent a careful examination by a panel of curators Soegianto Nagaria - Chairman of JF3, Mrs Charlotte Esnou - Cultural Attache at French Embassy in Indonesia, Mrs Thresia Maret - Founder of LAKON Indonesia, Mrs Susan Budihardjo - Founder of LPTB Susan Budihardjo, Mr Leonard Theosabrata - President Director of LLP-KUKM Kemenkop Smesco, Mrs Meniek Andini - Chief Marketing Officer Media Group Network and Mr Justin Chiron - Founder of Reiner Upcycling.

The curating process is a deliberate and complex journey that aims to identify the readiness of the participants. The criterion of the final curation included the execution as well as the concept. To choose the participants who are actually prepared for the Trade Show, each component is assessed against a number of criteria.

The two participants are:

Bertjorak

An everyday fashion brand with bright and pop colors that Inspired by the diversity of Indonesia’s colors of its cultures. The brand itself expresses a variety of philosophies through different splashes of eccentric colors with the intention to spread positive energy and youthfulness across all fashion savvy and people in Indonesia.

Fuguku

Crafted by the skilled artisans of Jakarta, this brand offers a range of contemporary products that embrace experimentation with fabrics, including innovative materials like recycled plastic bottles. The announcement of Bertjorak and Fuguku has sparked excitement and enthusiasm. Their selection not only symbolizes their individual achievements but also reinforces the PINTU Incubator’s commitment as Fashion Incubator to cultivate exceptional talents. With their creative prowess and the backing of the Fashion incubator, Bertjorak and Fuguku are poised to shine on the global fashion stage, leaving an indelible mark on the industry's landscape.