INCUBEES

Founded by Dian Kartini and co-founder Iksiri Asna Utami in Yogyakarta, Toja House is a cultural craft house that transforms Indonesia's ancestral textile motifs, Kawung, Mamuli, Palawa weaving, Buna, and Noken, into contemporary handmade bags crafted by women artisans. Each piece functions as a collectible cultural artifact, preserving visual languages from across the archipelago while empowering the hands behind them. The brand's sustainability value lies in its slow production model and artisan-first ethos; its cultural value, in treating craft not as nostalgia but as living heritage with global relevance. Over three years, Toja House moves from market grounding (2026), pursue cultural collaborations and Southeast Asian market entry in 2027, and build intellectual property with deeper emotional connections with customers by 2028.

Ulur Wiji is a Mojokerto-based eco-fashion brand founded by Environmental Engineer M. Joko Santoso, with a team led by Nasta Rofika. The brand produces modest, ready-to-wear garments, including batik tulis, cap, and jumputan pieces, using exclusively plant-based natural dyes and certified natural fibers such as Oeko-Tex GOTS Organic Cotton and Lenzing Rayon. Its sustainability is science-backed: every material and process is selected to minimize carbon footprint, water pollution, and textile waste. Culturally, Ulur Wiji repositions batik as modern and timeless rather than traditional and formal, while directly empowering rural youth artisans in Pandankrajan Village under its motto "Dari Desa Bisa Berdaya." The three-year roadmap targets includes offline expansion and core positioning in 2026, commercial scaling and global export in 2027, and global showcase and brand authority by 2028.

Founded in 2020 by Luthfia Amira, a Telkom University (Fashion Textile and Crafts) and Sparks Fashion Academy graduate, Sausan Hijab is a Bandung-based modest fashion brand producing premium linen womenswear: onesets, dresses, blouses, skirts, trousers, tunics, and outerwear, released in curated seasonal collections. Linen is the brand's material signature and sustainability statement, chosen for its durability, breathability, and natural biodegradability. Designs blend modest silhouettes with a cottagecore-rustic aesthetic, targeting professional Muslim women in major cities who value quality and understated elegance. Nationally recognized through JMFW 2024 and Gema Ramadhan SCTV event. The brand's three-year vision moves from establishing quality and premium value in 2026, to exclusive limited-edition concepts in 2027, to becoming a trailblazing force in Indonesia's fashion industry by 2028.

Established in 1997 by H. Tegep Oktaviansyah and now led by Etnawati Melani under PT. Tegep Karya Nagara in Bandung, Tegep Boots is one of Indonesia's pioneering handmade leather brands. Its products, bespoke boots, premium leather goods, and professional military-grade equipment, are entirely hand-crafted using centuries-old techniques, with each pair custom-measured to the client's anatomy. Beyond production, the brand carries institutional weight: the founder has served as jury for national design competitions, established APAI (the Indonesian Footwear Artisans Association), and most recently represented Indonesia at SIMAC Tanning Tech 2025 in Milan. Tegep Boots is a keeper of Indonesia's artisanal leather legacy, proving that handmade craftsmanship can meet global quality standards. The 2026–2028 roadmap targets increasing production capacity while maintaining handmade quality, strengthening its brand identity, expanding digital and e-commerce presence, and export market entry into the USA, Europe, UK, Japan, and Australia, and sustained job creation for local craftsmen.

SAUL is a South Jakarta-based identity fashion label founded in 2013 by architect-turned-designer Debora Mettu, a Tarumanagara University Architecture graduate and Esmod Jakarta alumna. Drawing from her architectural background, Debora translates structural thinking and geometric precision into feminine, clean, and modern silhouettes, distinguishing the brand through limited releases, strong storytelling, and scalable multi-channel distribution under an affordable-premium positioning. SAUL targets professional women aged 25–45 who seek distinctive, character-driven fashion beyond generic retail wear, and has built its national and regional profile through participation in Fashion Week and Indonesia Designers Rising in Singapore. The brand is known for its quality tailored fabrics, precise pattern drafting, structural panel construction, and limited drop collections.